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"Market's 7-Day Rout Leaves U.S. Reeling: Stocks in a Slow-Motion Crash as Dow Drops Another 679 Points; After Year of Declines, Investors Lose $8.4 Trillion of Wealth"
The Wall Street Journal, Friday, October 10, 2008
"US Stocks Slide on Retail Slump as Concern Grows Over Economic Slowdown" Bloomberg.com October 15, 2008 16:00
By almost any measure, our world has changed.
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"In a connected world, countries, governments and companies also have character, and their character-how they do what they do, how they keep their promises, how they make
their decisions, how things really happen inside, how they connect and collaborate, how they engender trust, how they relate to their customers, to the environment and to the
communities in which they operate-is now their fate." Tom Friedman in "Why How Matters" New York Times, October 15, 2008, quoting Dov Seidman, author of How: Why
How We Do Anything Means Everything in Business (and in Life)."
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For many firms, "how they do what they do, how they keep their promises, how they make their decisions, how things really happen inside" are the new metrics. At Croll Reynolds, these questions have always served as a basis from which we operate. They will continue to guide us regardless of the shifting economic landscape.
We operate in an environment where intricate processes, complex supply chains and distant markets present daily challenges. If we are to keep our promises, connect and collaborate with our colleagues in the Process and Air Pollution Control Industries, and make informed decisions that inure not only to our benefit but to the benefit of our customers, our focus must remain on our character and integrity as an organization.
At heart, Croll Reynolds is an engineering firm. The key to our success lies in the intrinsic value that we add to our customers' processes. Everything we do centers on that value proposition. To that end, our response to a request for quote is a thorough analysis rather than a boiler-plate reply. As a matter of course, our engineers collaborate with our customers rather than present one-size-fits-all solutions. Our support staff understands the imperative of timely delivery and is prepared with real time information rather than best-guess assumptions. And when problems arise, as they inevitably do, we spare no effort or expense in their resolution.
These are the promises that we have kept for over 90 years…through two World Wars and the Great Depression. They represent the characteristics that we believe will see Croll Reynolds and its partners in the Process and Air Pollution Control Industries through the current crisis.
We hope that you share our vision and invite you to work with us to address your process needs.
Samuel W. Croll, III
CEO
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